LONDON—After four years together, local couple Chloe Bennett, 26, and Ryan Davies, 27, have officially announced their heartfelt and deeply personal breakup via an Instagram post featuring moody black-and-white photos and a discount code for a meal kit subscription.
The emotional post, which was uploaded to both of their accounts at exactly the same time, immediately drew attention—not just for its raw vulnerability, but for the exclusive 20% off promo code subtly embedded between heartfelt reflections on love, growth, and mutual respect.
“Love Is a Journey—And So Is Finding Fresh, Home-Cooked Meals”
The post began with a carefully crafted paragraph that appeared sincere, yet vague enough to maintain brand appeal:
“Sometimes love isn’t forever, and that’s okay. We have shared four amazing years together, full of laughter, travel, and deep connection, but we’ve decided to lovingly part ways and continue our journeys as individuals. We are still best friends, and we will always support one another. ❤️”
This was immediately followed by a seamless, almost hypnotic segue into an ad:
“Speaking of journeys, if you’re looking for fresh, healthy meals delivered straight to your door, you can use our exclusive code ‘BREAKUPBITES20’ for 20% off your first three boxes at @HomeChefExpress.”
The post was accompanied by a carefully curated carousel of black-and-white images, including:
• A blurry photo of them laughing in a candlelit restaurant, looking effortlessly chic.
• A wistful shot of them holding hands, but slightly out of focus, symbolising the fleeting nature of love.
• A solo image of Chloe staring out a rain-streaked window, captioned “grateful for the memories” but tagged with @LashExtensionsByTara.
• A screenshot of a Spotify playlist titled ‘Moving On, Growing Strong’, featuring multiple paid brand collaborations.
“We’re Still Best Friends, Just in Separate Sponsored Partnerships”
Fans were quick to notice that, despite the aching sincerity of the post, Chloe and Ryan have already signed separate influencer deals—Chloe aligning herself with a new wellness retreat brand, while Ryan has posted a cryptic Instagram story of himself holding a protein shake and staring into the distance.
Comments were overwhelmingly supportive, with other influencers rushing to engage:
❤️ “Proud of you both. Wishing you nothing but healing and brand alignment!” — @VeganYogaQueen_
💪 “Growth looks good on you bro! DM me about a supplement collab👊🔥”— @GymWolfAlphaTribe
😢 “Breakups are hard. But with 20% off fresh, organic meals, they don’t have to be.” — @HomeChefExpress (verified)
Monetising Heartbreak: The New Relationship Model?
Marketing analyst Danielle Foster believes this may be the future of breakups in the digital age.
“More couples are recognising that their split is an opportunity for a mutually beneficial business move. Rather than a messy breakup, why not turn it into a brand-boosting moment?”
“It’s genius, really—why waste the pain when you can turn it into engagement?”
While some followers praised Chloe and Ryan for their maturity, others speculated that the entire relationship had been engineered from the start as a four-year sponsorship deal.
Meanwhile, Ryan has been spotted at a bar with a ‘mystery blonde’ (who, sources confirm, is already in discussions with a vitamin brand for a joint soft launch).
Chloe has yet to comment on the rumours, but has posted a cryptic story featuring a quote from Rupi Kaur and a discount code for a luxury self-care subscription box.
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