In 2025, the world hit Peak AI—not just in technology, but in marketing. Suddenly, everything needed “AI” slapped on it, regardless of relevance, function, or reality.
Boardrooms became feverish warzones:
“Janet, where’s the Al in our shampoo?”
“Er… it foams… intelligently?”
“Good enough. Rebrand it: LathrAI.”
An app promising “AI for finding the best AI” launched—only to be exposed as three interns frantically googling product reviews.
Even the local bakery joined in, claiming “AI-optimised sourdough fermentation”. When asked, the owner admitted, “It’s just my nan’s old recipe.”
Meanwhile, genuine Al researchers watched in horror. Dr. Anita Sharma, a machine learning expert, posted wearily: “No, your scented candle isn’t ‘AI-infused’. Please stop.”
But no one cared. Shareholders demanded “AI” in the name, or they’d dump stock. Startups got funded only if they mentioned neural networks, such as for products like AIToothpick (“adapts to gum contours”) or SmartAI-Shirt (“predictive comfort fabric”).
And yet, amid this AI-fuelled circus, one small local coffee shop stood defiant. Its sign read:
“We Make Coffee. No AI. Just Dave.”
They sold out every day.
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